Pitch your products to the TODAY SHOWCloses FridayGet in →
Created for smallbiz underdogs by the #1 small business PR expert, who's never worked a day in a traditional agency.

Get your products into top gift guides, and recommended by AI.

The only PR system built for product founders. It hands you the same media opportunities big brands spend $20K+ on, and copy-and-paste AI prompts do the heavy lifting. No coding, tech, or PR experience necessary.

★★★★★ Join 1,000+ founders already getting featured.
Gloria Chou

Our members get featured in:

Built for beautyskincarewellnesspetfoodjewelryapparelhome decorcandleEtsyShopifyAmazonmakeupoutdoorkidsbeauty founders.

No gatekeepers

The manifesto

F*ck traditional PR.
It's time for the rest of us to be chosen.

First, the truth

You're doing so damn much. It's just not putting you in front of the buyers already looking to buy.

You're running the business, raising the kids, packing the orders, answering the DMs, posting into the void. It's not that you aren't doing enough. It's that none of it is putting you in front of the people already searching for what you sell. That's not a you problem. It's a system problem. So I built the system.

You don't need more hustle. You need the buyers already searching to actually find you.
Why now, not someday

The next 3 to 6 months are make or break.

But this is the window. Gift guides are being planned, journalists are sourcing, and the race to get found in AI and search is already on. What you build now can keep making your brand more discoverable for years. You don't need to feel ready—you just need to start.

You're either in the answer, or you're not.
9:41
ChatGPT
Message ChatGPT…
Real shoppers, asking AI what to buy →
Happening this month

Get in and meet Amy Goodman inside the community.

She's a Today Show journalist sourcing products for October primetime TV right now. Get in the room while she's looking.

The shift

It's not enough anymore to be “seen.” You gotta be “recommended.”

The old way

  • They scrolled Instagram to browse.
  • You posted every day and prayed to the algorithm.
  • More content meant more visibility.
  • You chased customers who were only window shopping.

The new way

  • They ask AI what to buy.
  • AI recommends the brands with real press behind them.
  • More credibility means more visibility.
  • Customers already ready to buy find you first.

Your next customer isn't coming from Instagram or the market.
They're searching on AI.

Are you being recommended?

The system, the access, the support

Everything you get inside

This is not a course. It's not videos and worksheets. It's an easy-to-use system that gets you featured, connected to the top editors who love featuring small businesses like yours, and skyrockets your SEO, AI visibility and sales. No learning curve, no sitting through hours of videos, no adding yet another thing to your already busy plate.

Never hunt for opportunities again

70+ product journalist requests, with their email, land in your lap every week, curated and ready to send. You just pick and pitch.

Pitch in 10 minutes, not 10 hours

Perplexity finds your angle, ChatGPT writes the pitch. You copy, paste and press send, in about the time it takes to make coffee.

The right contact, every single time

40,000 top magazine editors, writers and podcast hosts with their email and social across 25 industries, so you stop Googling and start landing features.

In the room with editors who feature you

Editors from Wirecutter, Marie Claire, Byrdie and the Today Show come into our community, meet you, and feature members.

You're never doing this alone

Unlimited support from me for 6 months, with the option to renew at 80% off. Not a junior coordinator, me, on your pitches and in your corner.

A community that cheers you on

Founders who share opportunities, celebrate your wins, and keep you going when it gets hard. It's more than PR.

Over 40,000 top magazine editors, writers and podcast hosts — across 25 industries

Gifting & seasonalHoliday gift guidesBeauty & skincareClean beautyHair & fragranceFashion & apparelSustainable fashionSize-inclusiveActivewear & swimFootwearAccessoriesJewelryHome & interiorsFood & drinkHealth & wellnessPetsTravelOutdoorWeddings & bridalBaby, kids & familyToys & gamesBooks & publishingPhotographyRetail & ecommerceTV & broadcastBusiness & foundersFemale foundersBlack, Latino & BIPOC-ownedPodcasts
How it actually works

What we do for you, with the receipts.

01

We bring you PR opportunities, daily

Real, active opportunities posted every single day. You know exactly what journalists are writing about, and many members have been featured in as little as 24-48 hours.

“First pitch, first feature. BOOM! I've been featured four times already.”

Nancy Ladd
02

We connect you to top 1% journalists

Meet and pitch editors from Vogue, Forbes and BuzzFeed on live calls, plus 40,000 top magazine editors, writers and podcast hosts with email and social across 25 industries. We find the right ones for your product.

“The database is the golden ark of the covenant. It got me the foot in the door I needed to start getting features.”

Kim Behzadi, Read it & Eat
03

We help you get found, and recommended by AI

Turn one feature into steady discovery. Get found first when people search for products like yours.

“I got featured in major publications, and now customers find us without us constantly posting or pitching.”

Marcia Hacker
04

We give you real community and access to me

Not 100 people lost in a group. Diverse product founders who get it, immediate help without waiting your turn. Designed for busy founders, not another course.

“This is NOT just another Facebook group. How much time Gloria puts into this, no one does this.”

Khrys Vaughan

And all of this comes with it

Extras most people would pay good money for on their own, included.

Bonus

AI workshops

Live SEO and new-era PR trainings, so your visibility keeps compounding long after your first feature.

Bonus

AI workflows

Plug-and-play automations that do the busywork for you, so 10 minutes a day is really all it takes.

Bonus

Founder roundtables

Real-talk sessions with founders just like you who already got featured. Steal what's working.

Bonus

Insider journalist tips

Weekly tips straight from journalists on the inside, so your pitch gets opened first. You won't find these anywhere else.

Bonus

Accountability

Check-ins and a community that keeps you moving, so you actually do it instead of letting it sit.

First pitch, first featureThe moment you're in

Here's exactly what happens next.

No waiting and no curriculum. You're pitching the same day, about 10 minutes at a time.

Day 1

You're in, and pitching the same day.

Join the private community, unlock 70+ PR opportunities with the journalist emails ready, and send your first pitch. No PR experience, no big following.

Week 1

Meet Amy Goodman.

While your first pitches go out, we add you to the calendar to meet Amy, who's sourcing products for October primetime TV right now.

Under 2 weeks

First pitch, first feature.

The average time to a member's first feature is under two weeks. Your very first pitch could become your first feature.

Month 3

It starts to compound.

Every feature becomes an SEO backlink and a trust signal, which helps Google rank you and AI recommend you.

Month 6

You own it, for good.

You walk away with the system, the relationships and the know-how. Not a bill from an agency that keeps all three.

I hear you

Let's talk about what's really holding you back.

“I don't have the time.”

You don't need hours. About 10 minutes a day. Grab an opportunity, let AI help write the pitch, press send. No sitting through hours of training first.

“I don't have the budget.”

This isn't a $10K-a-month PR agency. And unlike ads, a media feature can keep building trust long after it goes live. You're building credibility you get to keep.

“I can't do this. I'm not techy.”

You don't need to be. No prompt engineering. No PR degree. I give you the prompts, opportunities, and support—you just bring your product.

“Now isn't a good time.”

There's never a perfect time when you're a founder. But PR has real windows. Gift guides and TV segments are being planned now. Waiting can mean missing them.

“I'm not sure it'll work for my business.”

You don't need a huge brand or following. You need the right angle for the right journalist. Finding yours is exactly what we do together.

“I keep telling myself I'll do it later.”

And then life happens. Another season passes. This time, you're not figuring it out alone. You have the opportunities, the tools, and me.

But who am I to tell you this?

I'm Gloria, an award-winning PR coach for independent product founders.

I know how to use media and AI to make the right people pay attention to you, even if they've never heard of you. Unlike other PR coaches, I didn't come from PR or marketing, and I didn't have a rolodex of fancy friends to call. I left my career as a diplomat because I wanted to amplify the voices of small business owners who, like me, were not being seen.

Like you, I had no PR background and zero connections. But I didn't let that stop me.

I picked up the phone and cold-called hundreds of newsrooms pitching my clients. There were a lot of no's before the yeses rolled in, so I paid attention to every one, until I saw the simple patterns behind what actually worked. That became my CPR method, the framework now built into the Accelerator.

Since then I've taught it to thousands of product founders, people exhausted by the never-ending content grind who just wanted to be seen for the work they were already doing.

PR has always been a gatekept, pay-to-play club, and the old guard likes it that way. Well, it's time for them to move over. It's our time to shine, b*tch.

For the rest
of us.

We come from histories where our voices were silenced and our stories were left out. As women, and especially as WOC and BIPOC founders, we've been building inside systems that were never designed for us to win. So we stopped waiting for permission. We build our own tables, and we make sure everyone who was ever left out knows they belong here. When you get featured, you're not just growing a business. You're proof that the rest of us belong in the room.

Gloria Chou
Non-negotiables

Unf*ckwithable non-negotiables.

A place for the rest of us

Whether you're the first in your family to start a business, an immigrant, or just someone learning to speak up, your journey is recognized and respected here. Breaking barriers is hard, so you'll find a community that gets it.

Come as you are

You don't need a glossy portfolio or a huge following. Your worthiness is your birthright. Whether you've sold a handful of products or thousands, your story matters and we're here to help you get seen.

This work is sacred

This is more than business. It's reclaiming our stories and rejecting the systems that told us to shrink. Being seen and heard is a radical act, and your story deserves to be shared.

Allergic to BS

Building a business is messy, full of tears, laughter, setbacks and breakthroughs. No shallow wins or empty validation here. We share the real stuff and celebrate every win, big or small.

Client Win
“Sold out in just 1 hour after the Today Show”

As a solo female founder, we sold out in just one hour after being featured on the Today Show thanks to Gloria's PR support and connections. It changed everything for me as a small brand.

Mint Patattan, Kandlery
Live on the Today Show
Real people, real resultsFounder stories

The receipts, in their own words.

47.5%revenue increase

“My sales increased by 32%, which posted my revenue up 47.5%, and set my platform up for growth.”

Dr. Greta A.Golf coach & sports educator
featured

“Woohoo! I got another feature in a back to school guide. I think this is my 4th feature since joining at the end of June :)”

Nancy LaddProduct founder
12+press features

“With Gloria's help I landed my biggest piece of press to date, 12 and counting, and it brought so much traffic and awareness to my brand.”

Kim BehzadiFounder, Read it & Eat
Sales ↑and website visits

“The spike in sales and website visits was fantastic.”

Kristy CarruthersFounder, Connect Branded
5-figuresaved vs agencies

“I wasted five figures on traditional PR agencies. It wasn't until this method that things really clicked for me.”

KarinProduct founder
4-pageUK editorial

“I'm being featured in the country business section, a four-page editorial.”

Accelerator memberUnited Kingdom
By the numbers

What our members have done together.

1B+
organic media views for members
100+
press features in top publications
100+
of the world's top outlets
$millions
saved on ads and pay-to-play
50%
more revenue after joining
Top 1%
podcast interviews landed
This could be you

Real founders. Real numbers. Your name is next.

As a solo founder, we sold out in one hour after being featured on the Today Show.
Mint · Kandlery
One feature drove a 745% surge in Shopify sales — on $0 of ad spend.
Charlotte · Zestt Organics
My sales rose 47% and I booked 10+ podcasts immediately.
Accelerator member
your win goes here next
Real foundersWatch them tell it

Game-changing results for solo product founders.

Real members, real wins, in their own words. Tap any story to play.

The connections with editors I wouldn't get elsewhere.

My sales rose 47% and I booked 10+ podcasts immediately.

Featured on NBC as a first-time founder.

Sold my company to investors after working with Gloria.

I almost pulled out, but I'm so glad I didn't.

As a solo founder, this helped me sell out this holiday season.

Got a response in 24 hours, and got featured.

Gloria is so quick, and it's so actionable.

The connections from this community are gold.

It's legit, and a game changer for solo founders.

I spent so much on ads that got me nowhere. This works.

First time doing PR, nervous, but it changed the business.

Busy new mom, so happy to have this.

Finally, I don't feel alone. I feel confident.

Real results

You're next

Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Wall of love

Founders who got chosen

“15 placements and growing!” Landed my first live TV spot.Kim Behzadi, Read It & Eat Box
“Three wins in February: a podcast and two spring gift guides.”Dianna Wacasey, Momo's Secrets
“$1,000 in myself vs $10,000+ a month for PR that isn't guaranteed, and they're doing the same thing.”Karin Srisilpanand, Trove Box
“I don't have time for BS, so I work with people who are honest and direct. And it was obvious the folks working with you were pleased with their results.”Jennife Brown, Sweet Natured Pet
“You never tried to sell smoke to us. Every day you can find the next 'big expert' selling you another program that will make you six figures in a month. This wasn't that.”Anna Rios, Of the Vine
“I was touched that Gloria personally reached out when I missed the monthly call. Her passion for helping people be seen, heard and valued really shows.”Vivian Huang
UnfilteredThe receipts

Straight from inside the group.

Real messages, DMs and Zoom chats from our members. Nothing edited, nothing staged.

Member heard back from 3 publications about holiday gift guides on her first pitch

I used the CPR method for three podcasts, and got invited to guest on every one.

Accelerator member
Member got into Parents.com, Real Simple and tons of podcasts, earned not paid
Member landed three podcast guest spots using the CPR method

100+ orders in the first two hours — we sold out within the hour of airing on the TODAY Show.

Mint, Kandlery
Smunchies scored a press win in a Sweety High gift guide
Member reached 150 media contacts and landed Sports Illustrated, Shape and Self
Member landed placements in Self, Ranch and Coast on her own
Turn every stone

Line it up against every other route

Nothing else gives you this much, for this little, that you actually get to keep.

Best valueThe AcceleratorPR AgencyDIY / InstagramAds & SEO
Cost$1,999 once or $175 biweekly$5–20K / month“Free,” but endless hours$500–5K / month, forever
Your timeAbout 10 minutes a dayYou hand it offAll of itConstant management
Who does the workYou + AI + my team's curated opportunitiesA junior coordinatorYou, aloneYou or an agency
What you keepFeatures + AI visibility + a skill for lifeFeatures only while you payMaybe one viral postClicks that vanish when you stop paying
Builds AI + SEO trust Compounds over time Yes — while they run it Doesn't help you rank AI ignores ads
Stops when you stop paying Never, yours forever Yesn/a Yes
Needs a big following No No Followers doesn't always equal salesn/a
SupportUnlimited, from me, for 6 monthsAn account managerNoneAn account manager

One press feature keeps working for you for years. An ad stops the second you stop paying.

Let's talk money

The math makes it obvious

A PR agency
$60,000

$10,000/month × 6 months, and it stops when you stop paying.

vs
The Accelerator
$1,999

once. or $175 biweekly.

What you'd pay for each piece on its own
  • 70+ curated PR opportunities every weekhours of research, gone
  • Media database, 40,000 top magazine editors, writers and podcast hosts across 25 industries$3,000–$15,000
  • Perplexity + ChatGPT pitch prompts (my CPR method)priceless once they're yours
  • Access to top 1% journalists (Wirecutter, Marie Claire, Today Show)you can't buy this
  • Unlimited support from me, 6 months$5,000+/mo for coaching like this
  • SEO + AI visibility that compounds$1,500/mo at an SEO agency
Everything above, for $1,999.
The leverage

One feature. Six ways it pays you back.

1Press feature

SEO backlink

ranks you on Google

AI visibility

ChatGPT, Claude & Perplexity recommend you

Trust signal

editorial credibility AI looks for

Content

a logo + link for your site, emails, socials

New audience

the outlet's readers discover you

Higher-intent buyers

people who discover you in editorial and AI show up ready to buy

One feature keeps paying you back for years. That's why press compounds, and ads don't.

What you can expectThe payoff

What getting featured does for your business.

47.5%
more revenue
$10k/mo
saved on marketing, SEO, PR & AI tools
your prices after features
10 hrs
saved every week with AI
300%
SEO boost
Amy Goodman with Hoda Kotb on the Today ShowAmy Goodman with Meredith VieiraAmy Goodman with Jenna Bush Hager and Dylan Dreyer on TodayAmy Goodman with Kelly Ripa and Mark Consuelos on LiveAmy Goodman with Al Roker on the Today Showwith Hoda Kotbwith Meredith Vieirawith Jenna Bush Hager & Dylan Dreyerwith Kelly Ripa & Mark Consueloswith Al Roker
Your unfair advantage

Meet Amy Goodman, the woman who puts products on TV.

She's on set with the hosts you grew up watching, Hoda Kotb, Kelly Ripa and Mark Consuelos, Al Roker, Meredith Vieira, Jenna Bush Hager. And she's sourcing products for October primetime right now.

Get in before she sources, and you get to put your product in front of her inside the community.

See the gift guides Amy curates →
The accessYour unfair advantage

Meet the top 1% media who love featuring small businesses.

My connections, nurtured over years, are now yours. Editors who already feature our community, and want to feature you next.

Neha Tandon

Neha Tandon

New York TimesWirecutter
Trae Bodge

Trae Bodge

Today ShowMSN
Emily Cieslak

Emily Cieslak

ByrdieBridesInStylePeople
Danielle Broadway

Danielle Broadway

Reuters
Aimee Simeon

Aimee Simeon

AllureGlamourYahooNewBeauty
Jillian Wilson

Jillian Wilson

Wellness & healthcare
+

Dozens more

from the world's top 1% outlets

Not pay-to-play. Earned.

From first pitch to national TV to the #1 recommended product on ChatGPT.

Two real founders. No ads, no agencies. Watch the same three-step journey play out once they got in the room.

KandleryMint Patattan · hand-poured candles
01Got featured

Featured live on the TODAY Show as a solo female founder — earned, never pay-to-play.

02Sold out

100+ orders in the first two hours. Sold out within one hour of the segment airing.

03Top of AI
luxury eco-friendly candles
Kandlery Asian-Inspired Collection — eco-friendly artisan candles.
Zestt OrganicsCharlotte · organic cotton
01Got featured

Pitched cold and chosen for a TODAY feature by the journalist — earned, never pay-to-play.

02Sales surged

745% Shopify sales surge with a 9.11% conversion rate — on $0 of ad spend.

03Top of AI
top all-purpose travel picks
zestt organics Dreamsoft Organic Cotton Travel Scarf.

Here's the part no one else gives you: when you join, my close network of top 1% editors, journalists and TV bookers becomes your network. No agency hands you their contacts. You cannot meet these people anywhere else.

Before you decide

Let's make sure this is right for you.

Read this honestly. We would rather you feel certain than sign up unsure. This isn't for everyone, and that's the point.

This is you

You're exactly who we built this for if…

  • You pour everything into a product you believe in, and it still feels invisible online.
  • You're done posting into the void and letting the algorithm decide who gets seen.
  • You want press and AI to recommend you, without a $5,000 a month agency.
  • You have about 10 minutes a day, not 10 hours, and you need a system that respects that.
  • You're not techy and you've never pitched a journalist, and that is completely okay.
  • You sell a product, a service, or both, and you're ready to be chosen, not just seen.
Not you

This probably isn't your thing if…

  • You're scared or not comfortable using ChatGPT, or any AI at all. The fastest results come from letting AI do the heavy lifting, so your time goes to the CEO work only you, the creator, can do.
  • You want a magic button with zero effort, not even 10 minutes a day.
  • You'd rather hand your power to an agency that runs the whole thing end to end. They keep the media relationships, and nothing stays with you the day you stop paying. Here, the connections are yours to keep.
  • You need overnight results and can't give it a few weeks to compound.
  • You're not here for inclusivity. We proudly stand with LGBTQ+, BIPOC and women founders, we hold space for every lived experience, and “because that's how it's always been done” isn't a reason here.

If the left side sounds like you, keep reading. You're home.

Ready when you are

Join the Accelerator

Get Featured Accelerator™
Get started, and meet Amy Goodman before she sources for October TV.
  • 70+ PR opportunities every week, ready to send
  • Perplexity + ChatGPT plug-and-play prompts
  • Media database across 25 industries
  • Access to top 1% journalists
  • Unlimited support from me for 6 months
  • A community of founders who get it
Or pay in full
$1,999
One payment and you save. Six months of everything above, no monthly retainer.
Pay once, save
30-day money-back guarantee
Join, meet me and a guest journalist, and get your first opportunities. If it's not for you, get a full refund within 30 days. Nothing to lose.

Still got questions? Chat with Gloria directly →

Gloria Chou30-day
money-back
guarantee
A promise from me

This isn't 100 people in a Zoom room.

I know your name. I know your brand. I know your dog's name. And when you go quiet, I notice, and I check in. Some members swear I have spidey senses.

You will never be a ticket number here. It's me, for six months, on your pitches and in your corner. Not a junior coordinator, not a bot.

Buh-bye, bro marketers and gatekeepers. This is the new way of doing PR, and we're leading it.

Try it for 30 days, completely risk free.

Do the work for a month. If it's not for you, email me and I'll refund every dollar. No hoops, no hard feelings.

Gloria
Questions, answered

But what about…

None. I studied international relations, not computer science. If you can open a browser and send an email, you have everything you need. The prompts and my team do the heavy lifting.
Perfect, because you don't need to. There is no prompt engineering. You copy my plug-and-play prompts, paste in your details, and press send. If you can text a friend, you can do this.
No. The free versions do everything you need. You will never be asked to pay for a tool on top of this.
It doesn't matter. Journalists aren't looking at your follower count, they're looking for a great product and a relevant angle. Some of our most-featured members started with almost no following.
The live calls are a bonus, not a requirement. They're all recorded, the opportunities are posted for you every week, and the whole thing takes about 10 minutes a day, whenever it fits your life.
That's completely fine. We have plenty of founders with only an Etsy store who get featured. Press is one of the best ways to send buyers to your shop and build an audience that's yours.
Yes. We have members getting featured across continents, and our lists include Canada and international outlets. AI-search visibility works globally, and plenty of US outlets feature founders from anywhere.
It still works. One of our photographers landed a Well and Good feature and multiple gift guides by pitching experiential gifts. We make your expertise or your experience the story, and pitch you for features, roundups and quotes.
Yes, it works for that too. Print-on-demand founders get into gift guides and features all the time. The story is your brand and your angle, not who prints the product.
Not a problem at all. Journalists care about a great story and a relevant angle, not your fulfillment model. Custom and made-to-order founders get featured constantly, and we help you frame it as a strength.
Yes. Press features and being recommended are exactly the credibility buyers and retail scouts look for. Getting featured is one of the strongest ways to land on a retailer's radar.
No. This is earned media, not paid placements. You are not buying your way in and you are not obligated to ship hundreds of free products. You pitch your story, and journalists feature you because it's a fit.
This isn't more theory to juggle. It's the doing part, the plug-and-play system that actually gets you featured. Most members tell us this is the piece their other programs were missing.
Courses hand you theory and disappear. This hands you live journalist leads every week, AI that writes the pitch, and me on your actual work. You'll be doing PR, not studying it.
Over 40,000 top magazine editors, writers and podcast hosts, each with their email and social handles, across 25 industries, refreshed constantly. The biggest buckets: gifting and seasonal (14 lists, from personalized and handmade to Mother's Day, Valentine's and holiday gift guides), beauty and skincare (11, including clean, inclusive, hair, fragrance and bridal), fashion and apparel (11, including sustainable, size-inclusive, activewear, swimwear, footwear, accessories and jewelry), home and interiors (8), health and wellness (7), business and founders (7), founder identity (women-owned, Black, Latino and BIPOC), food and drink (5), retail and commerce (5), and family and education (5). Plus weddings, pets, travel, outdoor, toys, TV and broadcast, books, photography and luxury. And a full podcast database for ecommerce, Etsy, Shopify, small business and female founders.
Email us at team@gloriachoupr.com and we'll add it, so we can support you. So far there haven't been many industries or brands we couldn't help get featured.
This system is built around product features and gift guides. If you're a coach, speaker or consultant, our Expert Visibility Intensive is built for you, to get you booked on podcasts and quoted as an expert. Message us at team@gloriachoupr.com for the link.
My team scans Substack, blogs, HARO, LinkedIn and more every week, filters out the noise, and posts 70+ that fit product founders, with the journalist's email ready to go.
You keep everything: every feature you landed, the skill, and the prompts, forever. If you want to stay in the community and keep the live database and weekly leads, you can renew at 80% off. And yes, bring a teammate.

It's time for the rest of us to be chosen.

In a world telling you to automate everything, you're the one keeping us human. Every small business that gets discovered is a win for all of us. Let's get you featured, recommended, and finally seen for the work you're already doing.

$1,999 · 6 months of access, coaching + community · payment plans available. Shop small, stay human.